FOR IMMEDIATE RELEASE

Victoria Road Launches Kids Capsule Collection With Barneys, New York

BARNEYS DENIM JACKET BUTTERFLY EMBROIDERY

Sustainable luxury brand now available in Barneys New York, Madison Avenue flagship in NYC and Barneys.com

NEW YORK, July 10, 2018 (Newswire.com) - ​​Victoria Road, a luxury apparel brand that focuses on modern global style and quality workmanship, today announced a special children’s capsule collection with luxury specialty retailer Barneys New York. The collection adheres to Victoria Road’s signature aesthetic and ethical values.

The collection for girls ages 4 to 12 years includes a pre-fall component that just hit the floor and a holiday component available this August. Made from superior fabrics chosen for both style and function, it features classic and versatile wardrobe staples like embroidered denim; textured cotton separates, velvet jackets and party dresses. The entire collection consists of soft, durable, wrinkle resistant and kid-friendly pieces.

“We are excited to introduce Victoria Road’s timeless childrenswear to Barneys New York,” said John Totolis, Vice President, Divisional Merchandise Manager, Men's Tailored Clothing, Furnishings, & Childrens. “The whimsical florals and sophisticated designs in its fun, kid-friendly pieces are perfect for the lifestyles of today’s kids.”

BARNEYS GIRLS DENIM JACKET ZINNIA EMBROIDERY"We are excited to introduce Victoria Road's timeless childrenswear to Barneys New York. The whimsical florals and sophisticated designs in its fun, kid-friendly pieces are perfect for the lifestyles of today's kids."

- John Totolis, Vice President, Divisional Merchandise Manager, Men's Tailored Clothing, Furnishings, & Childrens at Barneys New York

This and all Victoria Road collections are designed, developed, sourced and produced at dedicated ethically-run studios in Lahore, Pakistan, where they collaborate with talented emerging women designers and skilled craftsmen to create luxury apparel with a global story. Doing so allows them to put the focus back on local talent and quality handiwork. 

“Barneys New York has always been known as the premier destination for children’s fashion, and we are very honored to be able to share our unique designs through their platform,” said Shannon Grewer, Co-Founder and CEO of Victoria Road. “By doing so, we are able to tell a story through our designs and use fashion as a stepping stone to a positive cross-cultural dialogue.”

Victoria Road is a member of the Fair Trade Federation, which ensures that workshop employees are treated fairly and paid living wages. Their facility in Lahore also adheres to a zero-waste policy, which means that they source and produce in small runs and find uses for all fabric remnants. Victoria Road has created a globally accessible fashion, inspired by the cultural aesthetic and craft, while respecting the people and environment, of where its clothes are made.


The collection ranges in price from $65 - $172 and can be found exclusively at Barneys New York’s Madison Avenue flagship store and online at www.barneys.com.

 

About Barneys New York 

Barneys New York (Barneys) is a luxury specialty retailer renowned for having the most discerning edit from the world's top designers, including women's and men's ready-to-wear, accessories, shoes, jewelry, cosmetics, fragrances, and gifts for the home. Barneys' signature sense of wit and style is manifested in its creative advertising campaigns, original holiday themes, and celebrated window displays. Founded as a men's retailer in 1923 in downtown Manhattan, it became an international arbiter of high style for both women and men in the 1970s, renowned for discovering and developing new and innovative design talent. Today, Barneys New York operates flagship stores uptown on Madison Avenue and downtown in Chelsea in New York City, as well as additional flagships in Beverly Hills, Chicago, Seattle, Boston, San Francisco, and Las Vegas, along with a preeminent luxury online store, Barneys.com, as well as 15 other stores and outlets across the United States. For more information about Barneys New York, please visit www.Barneys.com and explore its luxury content site, The Window, for an insider's look into the Barneys world: a behind-the-scenes visit with exciting designers, fashion, events, and the Barneys team.

About Victoria Road

Founded and driven by two women entrepreneurs, Victoria Road was inspired by an American woman's deep admiration for the people, design, and craft she discovered in Pakistan. Today, Victoria Road collaborates with emerging women designers, skilled craftsmen and passionate entrepreneurs at its fair trade studio in Lahore to create luxury apparel with a global story. With its core ethos of bridging cultures through design, the brand uses fashion as a stepping stone to positive cross-cultural dialogue. For more information on Victoria Road, visit www.victoria-road.com.

Contact Information:
Victoria Road, LLC
Tonia Korakis
tonia@victoria-road.com