Inaaya

INAAYA [IN-AA-YAH]: EMPATHY; THE CAPACITY TO RECOGNIZE AND SHARE THE FEELINGS OF OTHERS.

Naushaba Brohi, a single mom living in Karachi, left her lucrative job in journalism to pursue her dual passions of design and women’s empowerment. Her stunning label, Inaaya, is helping women artisans in rural parts of Pakistan to find a renewed means of livelihood while respecting their rich traditions in craftwork and design.

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