We have discovered: Natalia Naveed

emerging women designers fashion start-up Natalia Naveed

As the temperature in Dubai has continued to creep up and up, I have been longing for the cool crisp breezes of New England. With just a few more days until I leave the desert for a few weeks on Martha’s Vineyard, the reality of how much I need to accomplish before then is sinking in.

Fortunately, this week has been incredibly productive. I spent the better part of the week in Lahore, Pakistan, and the highlight was my meeting with Natalia Naveed, an amazing new designer we are working with. With a background in economics and finance, Natalia is not your typical clothing designer! She spent the last five years designing for a leading Pakistani fashion brand and is a master when it comes to the technical aspects of patterns, textile design, materials and production. Natalia’s eye for detail and passion for design is evident in her first collection. The entire team at Victoria Road is thrilled to have discovered this talented emerging designer and we can’t wait to share with you more about her story and her style.

The entire team at Victoria Road is thrilled to have discovered this talented emerging designer and we can’t wait to share with you more about her story and her style.


At our meeting, we spent the afternoon collaborating on potential new designs for Victoria Road in some ultra flattering dresses and summer tunics for women and then braved the Lahore heat to check out the newest cotton fabric print options. I somehow managed to exercise extreme restraint and only selected five prints for sampling the tunic tops and dresses. We are meeting with a new pattern maker this weekend and, with luck, we should have samples ready before I leave for vacation. Can’t wait to bring the latest prints from Lahore to the streets of Edgartown!

By Shannon Grewer for Victoria Road

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