.

News — supply chain transparency

Meet Our Team in Lahore!

ethical fashion fashion start-up our story Pakistan supply chain transparency

Meet Our Team in Lahore!

It's Fashion Revolution Day. Each year, on the anniversary of the tragic collapse of the Rana Plaza garment factory in Bangladesh, brands are challenged to answer the question more consumers are asking: “Who made my clothes?”Let us introduce you to some of the dedicated members of our local team in Lahore, Pakistan:"My name is Amjad.I am 26.I am an operator and head the stitching to ensure quality is maintained at the stitching end. I guide the operators on stitching techniques for maximum quality, productivity and efficiency. My favorite part of my job is seeing the final quality of the pieces.My...

Read more →


Our Commitment to Supply Chain Transparency

ethical fashion fashion start-up our story supply chain transparency

Our Commitment to Supply Chain Transparency

Transparency: It’s the foundation of ethical fashion.In honor of Fashion Revolution Day 2016, we’d like to present to you with a glimpse into our supply chain that we’ve been developing with care over the past year: Pakistan is one of the largest producers of high quality cotton and has an extensive network of mills that spin the cotton into yarn and weave the yarn into a finished fabric. While sourcing fabrics earlier this year, we fell in love with a lightweight cotton that is so fine it feels and looks like silk. We knew we had to use it so...

Read more →


Huffington Post Blog: How Do I Find Out #Whomademyclothes?

ethical fashion Project JUST supply chain transparency

Huffington Post Blog: How Do I Find Out #Whomademyclothes?

An interview with Natalie Grillon of Project JUST on the Eve of Fashion Revolution Week 2016 This article was first published on the Huffington Post Blog on April 18, 2016According to Fashion Revolution’s organizers, “transparency is the first step to transform the [fashion] industry.” The movement holds an international awareness campaign each year around the anniversary of the tragic collapse of the Rana Plaza garment factory in Bangladesh on April 24, 2013, during which they urge consumers to ask brands via social media and otherwise, “#whomademyclothes?”.Transparency is one of the cornerstones of ethical fashion — it’s the only way we...

Read more →


A First Peek at our New Factory

ethical fashion fashion start-up our story Pakistan supply chain transparency

A First Peek at our New Factory

Our local sourcing, logistics, production and artisan team in Lahore has been very busy, and they are buzzing with excitement. Not only have they been working hard to fulfill our first wholesale orders that are hitting stores this April, but they have also been moving production from a smaller interim facility into our new, permanent factory/workshop. Here, once we are fully installed, we'll have an atelier where our designer partners and patternmakers can sketch, drape and create, a spacious cut and stitch area with our sewing machines for our production team, an area for our skilled artisan partnners to comfortably...

Read more →


Looking Beyond Etsy: Can Artisan Craft be Scaled?

artisans ethical fashion fashion start-up our story supply chain transparency

Looking Beyond Etsy: Can Artisan Craft be Scaled?

Main image: Multihead embroidery machinery producing embellishment for The Tessellation Shift by Natalia Naveed for Victoria Road. Photography: Mohtshim Jawaid.A few months back, the New York Times Sunday Review published an opinion by Emily Matchar, entitled "Sorry, Etsy. That Handmade Scarf Won't Save the World." Co-owners of an ethical fashion brand, Victoria Road, my partner and I devoured the article. To be honest, we saw where Matchar was coming from. But we're a bit more optimistic in our outlook on the ethical fashion movement and what it can achieve.According to Matchar, "While buying homemade gifts is a lovely thing to...

Read more →