News — Pakistan

Meet Our Team in Lahore!

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Meet Our Team in Lahore!

It's Fashion Revolution Day. Each year, on the anniversary of the tragic collapse of the Rana Plaza garment factory in Bangladesh, brands are challenged to answer the question more consumers are asking: “Who made my clothes?”Let us introduce you to some of the dedicated members of our local team in Lahore, Pakistan:"My name is Amjad.I am 26.I am an operator and head the stitching to ensure quality is maintained at the stitching end. I guide the operators on stitching techniques for maximum quality, productivity and efficiency. My favorite part of my job is seeing the final quality of the pieces.My...

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A First Peek at our New Factory

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A First Peek at our New Factory

Our local sourcing, logistics, production and artisan team in Lahore has been very busy, and they are buzzing with excitement. Not only have they been working hard to fulfill our first wholesale orders that are hitting stores this April, but they have also been moving production from a smaller interim facility into our new, permanent factory/workshop. Here, once we are fully installed, we'll have an atelier where our designer partners and patternmakers can sketch, drape and create, a spacious cut and stitch area with our sewing machines for our production team, an area for our skilled artisan partnners to comfortably...

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An Emerging Market Garment Factory Buzzing with Positive Energy

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An Emerging Market Garment Factory Buzzing with Positive Energy

A few days ago I was sitting at lunch with my father-in-law who is visiting us in Dubai. We were celebrating his retirement from a career that spanned more than forty years. When I asked him how he felt as he entered this new phase of his life, he told me for the first time he understood the meaning of true euphoria. Perhaps I am just really lucky or completely naive, but that is how I often feel as we take this project forward. With any start-up there are really amazing highs and equally challenging lows, but last week was...

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Memoirs of our First Sourcing Trip

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Memoirs of our First Sourcing Trip

A thing of true beauty doesn’t just appear before us out of thin air. It starts as an idea first. Then, in places where life moves more slowly, it is crafted into reality with great care by someone’s two hands for us to enjoy, and this takes time. It was on our first sourcing trip to Pakistan that this thought occurred to me. These days, there is very little that cannot be obtained moments after the desire strikes us - from an Amazon.com purchase to a drink order at Starbucks. But this is not always the case in all parts...

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