News — fashion start-up

Meet Our Team in Lahore!

ethical fashion fashion start-up our story Pakistan supply chain transparency

Meet Our Team in Lahore!

It's Fashion Revolution Day. Each year, on the anniversary of the tragic collapse of the Rana Plaza garment factory in Bangladesh, brands are challenged to answer the question more consumers are asking: “Who made my clothes?”Let us introduce you to some of the dedicated members of our local team in Lahore, Pakistan:"My name is Amjad.I am 26.I am an operator and head the stitching to ensure quality is maintained at the stitching end. I guide the operators on stitching techniques for maximum quality, productivity and efficiency. My favorite part of my job is seeing the final quality of the pieces.My...

Read more →


Our Commitment to Supply Chain Transparency

ethical fashion fashion start-up our story supply chain transparency

Our Commitment to Supply Chain Transparency

Transparency: It’s the foundation of ethical fashion.In honor of Fashion Revolution Day 2016, we’d like to present to you with a glimpse into our supply chain that we’ve been developing with care over the past year: Pakistan is one of the largest producers of high quality cotton and has an extensive network of mills that spin the cotton into yarn and weave the yarn into a finished fabric. While sourcing fabrics earlier this year, we fell in love with a lightweight cotton that is so fine it feels and looks like silk. We knew we had to use it so...

Read more →


A First Peek at our New Factory

ethical fashion fashion start-up our story Pakistan supply chain transparency

A First Peek at our New Factory

Our local sourcing, logistics, production and artisan team in Lahore has been very busy, and they are buzzing with excitement. Not only have they been working hard to fulfill our first wholesale orders that are hitting stores this April, but they have also been moving production from a smaller interim facility into our new, permanent factory/workshop. Here, once we are fully installed, we'll have an atelier where our designer partners and patternmakers can sketch, drape and create, a spacious cut and stitch area with our sewing machines for our production team, an area for our skilled artisan partnners to comfortably...

Read more →


Huffington Post Blog: "I'm Tired..." and Other Startling Discoveries of a Mompreneur

fashion start-up Huffington Post mompreneur

Huffington Post Blog: "I'm Tired..." and Other Startling Discoveries of a Mompreneur

This article was first published on the Huffington Post Blog on November 20, 2015. I’m tired. Really tired.That’s generally how I feel these days.There are so many articles out there about women in the workplace and the choices they have to make. A successful career or family first. How to measure success? To be honest, most of the time I’m not sure I’m meeting success in either area. This article is about what works for me.My story is typical, at least in New York. I was 32 years old, working as an associate at a law firm, when I had...

Read more →


Coffee with Naushaba Brohi, the Inspiring Creative Force Behind Inaaya

artisans emerging women designers ethical fashion fashion start-up Inaaya

Coffee with Naushaba Brohi, the Inspiring Creative Force Behind Inaaya

Recently, I was able to sit down to grab coffee with one of Victoria Road’s partner designers, Naushaba Brohi, who is the inspiring creative force behind Inaaya. Inaaya, which means “empathy,” is also Naushaba’s daughter’s name. It is a brand rooted in compassion, creating handmade and limited run pieces. Naushaba and our CEO, Shannon Grewer, have a close relationship going back to the nascence of both our companies, but this was the first time I had the opportunity to meet with her.Over the course of our conversation (and several espressos!), I was impressed with her can do! attitude and the...

Read more →