News — emerging women designers

Coffee with Naushaba Brohi, the Inspiring Creative Force Behind Inaaya

artisans emerging women designers ethical fashion fashion start-up Inaaya

Coffee with Naushaba Brohi, the Inspiring Creative Force Behind Inaaya

Recently, I was able to sit down to grab coffee with one of Victoria Road’s partner designers, Naushaba Brohi, who is the inspiring creative force behind Inaaya. Inaaya, which means “empathy,” is also Naushaba’s daughter’s name. It is a brand rooted in compassion, creating handmade and limited run pieces. Naushaba and our CEO, Shannon Grewer, have a close relationship going back to the nascence of both our companies, but this was the first time I had the opportunity to meet with her.Over the course of our conversation (and several espressos!), I was impressed with her can do! attitude and the...

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Up Close With Our Partner Designer Natalia Naveed

emerging women designers fashion start-up Natalia Naveed

Up Close With Our Partner Designer Natalia Naveed

At Victoria Road, we have a special relationship with our newest designer partner, Natalia Naveed. Brilliantly talented, passionate about her work and motivated to keep pushing her limits, Natalia left one of Pakistan's largest fashion houses to launch her namesake brand, Natalia, this year. Natalia’s exclusive Winter 2015/16 collection for Victoria Road, available for presale via Kickstarter this October, is our first collaboration in which we’ve taken care of developing technical specifications and managing the ethical sourcing and production process for our partner designer. Natalia’s flexibility, infectious exuberance and commitment to excellence have been essential to making this unique project...

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We have discovered: Natalia Naveed

emerging women designers fashion start-up Natalia Naveed

We have discovered: Natalia Naveed

As the temperature in Dubai has continued to creep up and up, I have been longing for the cool crisp breezes of New England. With just a few more days until I leave the desert for a few weeks on Martha’s Vineyard, the reality of how much I need to accomplish before then is sinking in. Fortunately, this week has been incredibly productive. I spent the better part of the week in Lahore, Pakistan, and the highlight was my meeting with Natalia Naveed, an amazing new designer we are working with. With a background in economics and finance, Natalia is...

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