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News — artisans

Coffee with Naushaba Brohi, the Inspiring Creative Force Behind Inaaya

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Coffee with Naushaba Brohi, the Inspiring Creative Force Behind Inaaya

Recently, I was able to sit down to grab coffee with one of Victoria Road’s partner designers, Naushaba Brohi, who is the inspiring creative force behind Inaaya. Inaaya, which means “empathy,” is also Naushaba’s daughter’s name. It is a brand rooted in compassion, creating handmade and limited run pieces. Naushaba and our CEO, Shannon Grewer, have a close relationship going back to the nascence of both our companies, but this was the first time I had the opportunity to meet with her.Over the course of our conversation (and several espressos!), I was impressed with her can do! attitude and the...

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Looking Beyond Etsy: Can Artisan Craft be Scaled?

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Looking Beyond Etsy: Can Artisan Craft be Scaled?

Main image: Multihead embroidery machinery producing embellishment for The Tessellation Shift by Natalia Naveed for Victoria Road. Photography: Mohtshim Jawaid.A few months back, the New York Times Sunday Review published an opinion by Emily Matchar, entitled "Sorry, Etsy. That Handmade Scarf Won't Save the World." Co-owners of an ethical fashion brand, Victoria Road, my partner and I devoured the article. To be honest, we saw where Matchar was coming from. But we're a bit more optimistic in our outlook on the ethical fashion movement and what it can achieve.According to Matchar, "While buying homemade gifts is a lovely thing to...

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Bahawalpur - Land of the Desert, Artisan Jewelers…and Sustainable Energy?

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Bahawalpur - Land of the Desert, Artisan Jewelers…and Sustainable Energy?

A few years ago I sourced a collection of handmade, traditionally inspired pieces from a jeweler in Bahawalpur, Pakistan. He had traveled to meet me in the nearby city of Multan. As we studied each piece, he told the story of his ancestors who had lived and worked in the palace of this princely state making handmade jewelry in pure gold with the finest gems for the royal family. When the rule of the Nawabs (princes) came to an end, these skilled artisans couldn’t afford to purchase the materials they needed to continue their trade. They quickly adapted and began...

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Memoirs of our First Sourcing Trip

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Memoirs of our First Sourcing Trip

A thing of true beauty doesn’t just appear before us out of thin air. It starts as an idea first. Then, in places where life moves more slowly, it is crafted into reality with great care by someone’s two hands for us to enjoy, and this takes time. It was on our first sourcing trip to Pakistan that this thought occurred to me. These days, there is very little that cannot be obtained moments after the desire strikes us - from an Amazon.com purchase to a drink order at Starbucks. But this is not always the case in all parts...

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